Skin Minimalism: Beauty Industry’s Approach to Sustainability
October 14
5min read
For so long, consumers are led to believe that using more skincare products will eventually result in flawless-looking skin. The popular 12-step skincare routine puts the belief into the spotlight along with the phrase ‘beauty is pain’.
The last few years, a new trend is gradually replacing the arduous, time-consuming popular skincare routine. The ‘less is more’ approach is now applicable to the beauty industry with Skin Minimalism or Skinimalism.
As the name indicates, Skin Minimalism refers to cutting down the use of products and creating a tailored skincare routine. It embraces the art of going back to the essentials instead of layering products that risks sensitizing skin, breakouts, or inflammation in the long run.
There is also a branch of Skin Minimalism that consumers are putting into consideration, which is microdosing. It is the application of low concentration, common active ingredients such as chemical exfoliants and retinol.
How Skin Minimalism Promotes Sustainability in Beauty Industry
By applying Skin Minimalism, consumers are not only saving cost, but also saving the environment. Globally, the Personal Care and Beauty Industry produces more than 120 billion packagings every year. This concept can cut back the usage of many multi-layered boxes, cellophane, and complex lids that are unrecyclable and will end up in the oceans and landfills.
Moreover, the packaging is not the only thing that is becoming a concern. Using beauty products that contain microplastics can end up in the water and potentially harm animals and plants. Therefore, stripping back the number of unnecessary products used every day means less product consumption and less waste.
According to Bahtera’s beauty experts, there are five basic concepts of skin care that are important to bear in mind: Basic, which is applicable to every skin type and involves hydrating, moisturizing, calming, and maintaining the skin barrier. Repair, where there is a need to improve and heal skin conditions that suffer from problems such as acne, eczema, and sensitive skin. Intensify, giving intensive care to maintain young and healthy skin. Recharge, elevating skin condition to brighter, healthier, and younger skin. Lastly, Boost, which includes adding highly concentrated actives to the existing skincare.
Knowing what consumers want and need without compromising sustainability are things that should become a priority for Beauty Manufacturers. Get more insights from our beauty experts regarding Skin Minimalism and other beauty trends in the industry on Indonesia Cosmetic Ingredients (ICI) 2022, which will be held on 25-27 October 2022 at Jakarta International Expo. The expo will feature 26 presentation sessions and 374 booths from Indonesia and all over the world.
For so long, consumers are led to believe that using more skincare products will eventually result in flawless-looking skin. The popular 12-step skincare routine puts the belief into the spotlight along with the phrase ‘beauty is pain’.
The last few years, a new trend is gradually replacing the arduous, time-consuming popular skincare routine. The ‘less is more’ approach is now applicable to the beauty industry with Skin Minimalism or Skinimalism.
As the name indicates, Skin Minimalism refers to cutting down the use of products and creating a tailored skincare routine. It embraces the art of going back to the essentials instead of layering products that risks sensitizing skin, breakouts, or inflammation in the long run.
There is also a branch of Skin Minimalism that consumers are putting into consideration, which is microdosing. It is the application of low concentration, common active ingredients such as chemical exfoliants and retinol.
How Skin Minimalism Promotes Sustainability in Beauty Industry
By applying Skin Minimalism, consumers are not only saving cost, but also saving the environment. Globally, the Personal Care and Beauty Industry produces more than 120 billion packagings every year. This concept can cut back the usage of many multi-layered boxes, cellophane, and complex lids that are unrecyclable and will end up in the oceans and landfills.
Moreover, the packaging is not the only thing that is becoming a concern. Using beauty products that contain microplastics can end up in the water and potentially harm animals and plants. Therefore, stripping back the number of unnecessary products used every day means less product consumption and less waste.
According to Bahtera’s beauty experts, there are five basic concepts of skin care that are important to bear in mind: Basic, which is applicable to every skin type and involves hydrating, moisturizing, calming, and maintaining the skin barrier. Repair, where there is a need to improve and heal skin conditions that suffer from problems such as acne, eczema, and sensitive skin. Intensify, giving intensive care to maintain young and healthy skin. Recharge, elevating skin condition to brighter, healthier, and younger skin. Lastly, Boost, which includes adding highly concentrated actives to the existing skincare.
Knowing what consumers want and need without compromising sustainability are things that should become a priority for Beauty Manufacturers. Get more insights from our beauty experts regarding Skin Minimalism and other beauty trends in the industry on Indonesia Cosmetic Ingredients (ICI) 2022, which will be held on 25-27 October 2022 at Jakarta International Expo. The expo will feature 26 presentation sessions and 374 booths from Indonesia and all over the world.