Indulging in the Food and Beverage 2023 Flavor Trends
May 29
3min read
It goes without saying that the food and beverage industry goes through trends like seasons. Especially in terms of flavor trends, where consumers are constantly seeking unique global flavors while still desiring familiar tastes. The pandemic also greatly affected the industry. Consumers nowadays are not only drawn to flavor and quality as the main driver to choose what they consume. The priority now includes health, comfort, and sustainability without compromising indulgence.
Unveiling 2023 Flavor Trends
In 2023, unconventional and surprising flavor combinations that came from the previous year are still in popular demand. Atypical flavors, underlying flavor notes, and unique flavor pairings are also gaining momentum.
One of the popular flavors is Sweet Plus, which combines sweet and spicy flavors. The growing interest in spicy foods is fueled by exposure to diverse cuisines and a desire for authentic food experiences. This indicates a huge potential for innovative products following the trend, which can be explored beyond sweet and spicy. Sweet plus umami as introduced by Indonesian sweet soy sauce and sweet plus sour from Filipino vinegar-based sawsawan sauce are some examples.
The other flavor trend that continues to be of significant impact in 2023 is Fermentation. The resulting sour and umami flavors align with the growing interest in complex tastes and tie in with the Sweet Plus trend. Fermented foods not only offer unique taste profiles but also often contain probiotics, which are believed to improve gut health and overall well-being. Fermented foods like kimchi, pickles, kombucha, and miso are gaining acceptance among consumers.
Nostalgia vs Newstalgia: Between Comfort and Authenticity
New trends are not the only thing that shapes the industry. As it turns out, nostalgic flavors also continue to drive new product development. The pandemic drives the focus of consumers back to childhood favorites that evoke a sense of simpler times. Providing comfort and familiar experiences helps manufacturers create an emotional connection with consumers.
Consequently, a new concept among Gen Z and young millennials called “newstalgia“ emerges. It redefines nostalgia and authenticity in its own unique ways. The food and beverage manufacturers are encouraged to develop distinctive flavors that can cater the “newstalgic” tastes. The said taste, of course, should still come with the interpretations of nostalgic dishes.
The year ahead promises to bring a diverse range of flavors and unique taste experiences. Click here to find your solution.
It goes without saying that the food and beverage industry goes through trends like seasons. Especially in terms of flavor trends, where consumers are constantly seeking unique global flavors while still desiring familiar tastes. The pandemic also greatly affected the industry. Consumers nowadays are not only drawn to flavor and quality as the main driver to choose what they consume. The priority now includes health, comfort, and sustainability without compromising indulgence.
Unveiling 2023 Flavor Trends
In 2023, unconventional and surprising flavor combinations that came from the previous year are still in popular demand. Atypical flavors, underlying flavor notes, and unique flavor pairings are also gaining momentum.
One of the popular flavors is Sweet Plus, which combines sweet and spicy flavors. The growing interest in spicy foods is fueled by exposure to diverse cuisines and a desire for authentic food experiences. This indicates a huge potential for innovative products following the trend, which can be explored beyond sweet and spicy. Sweet plus umami as introduced by Indonesian sweet soy sauce and sweet plus sour from Filipino vinegar-based sawsawan sauce are some examples.
The other flavor trend that continues to be of significant impact in 2023 is Fermentation. The resulting sour and umami flavors align with the growing interest in complex tastes and tie in with the Sweet Plus trend. Fermented foods not only offer unique taste profiles but also often contain probiotics, which are believed to improve gut health and overall well-being. Fermented foods like kimchi, pickles, kombucha, and miso are gaining acceptance among consumers.
Nostalgia vs Newstalgia: Between Comfort and Authenticity
New trends are not the only thing that shapes the industry. As it turns out, nostalgic flavors also continue to drive new product development. The pandemic drives the focus of consumers back to childhood favorites that evoke a sense of simpler times. Providing comfort and familiar experiences helps manufacturers create an emotional connection with consumers.
Consequently, a new concept among Gen Z and young millennials called “newstalgia“ emerges. It redefines nostalgia and authenticity in its own unique ways. The food and beverage manufacturers are encouraged to develop distinctive flavors that can cater the “newstalgic” tastes. The said taste, of course, should still come with the interpretations of nostalgic dishes.
The year ahead promises to bring a diverse range of flavors and unique taste experiences. Click here to find your solution.